The first Starbucks opened in Seattle in 1971, and while it’s now a multinational coffee chain, the brand turned to its hometown to launch its first standalone Princi bakery.
The upscale Italian bakery is the result of a licensing partnership between Starbucks and the eponymous company of famous Italian baker Rocco Princi. It opened on Tuesday, July 31.
Princi’s European-style baked goods were first introduced at the Capitol Hill Starbucks’ Reserve Roastery and Tasting Room, with a later iteration opening at the Reserve store at the company’s Seattle headquarters.
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